Since her childhood, Victoria has had a propensity for music. She grew up in a household that loved all music but especially that of the Soul genre. Whether intentional or not, Victoria has always incorporated music into her life’s work. As a DJ, a radio host, a community events organizer and a professional in the nonprofit sector, there was always an opportunity for her to incorporate her love of music. So, it would only make sense that she would start a venture like Northside Soul.

Northside Soul is a space for the community. While music and retail is the core of its operations, it is a space (physically and virtually) intended to serve the community within North St. Louis City with programs, events, educational opportunities and more! North St. Louis has such a rich history in St. Louis’ music culture and Northside Soul wants to highlight that history. The vision of Northside Soul is to serve as a space where you can buy vinyl, cassettes, and CDs AND find work from local creatives. OR you can come for a live performance, a film screening, a literary reading and so much more! Whether you live in the neighborhood or across the country, we hope to see you on the Northside!